Identity for a cultural immersion trip to Scotland  
M Ross Design was commissioned to form and design an itinerary for a group of New York advertising executives who are visiting Scotland in the summer of 2023. 
The itinerary was created to provide the group with a diverse experience while in Scotland.
When designing the itinerary we wanted to avoid having any traditional Scottish cues such as the
St. Andrews cross or the Scottish lion rampant. We felt that there were more interesting and original ways to convey what Scotland is in 2023.

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